David Carlton's link blog; my main blog is at Malvasia Bianca.
Last week, amid the overwrought start-up angst and sexual escapades that clutter the anonymous messaging app Secret, a hint of genuine drama emerged: a post that said, “Google was interested in buying my 5 person company for our team. They hired everyone but me.”
In subsequent comments, the shafted start-up striver added more details: She was the only female at her company, a designer who had been with the start-up from the beginning and had overseen its design and marketing, yet had gotten left out when the company was sold to Google for its workers, in what’s known as an acqui-hire. “I feel like my world just ended,” she wrote. The Secret Shame of an Unacquired Techie — Daily Intelligencer
For example, you may have seen an ad for something on YouTube on your phone, looked it up using the Amazon app on your tablet, and eventually bought it on your computer. Unless you were logged into YouTube when you first saw the ad, Google can’t tell if the sale was a result of the ad, and can’t prove to advertisers—who spend half their mobile budgets with Google—that the money was well spent. It also can’t tell if it’s shown you the same ad over and over again to no effect—information it could use to target ads better.
This is a problem the entire online ad industry faces. But few have as much to lose as Google does, or the clout to push users around. Most companies would be lucky to get one app on your phone’s home screen. Google has a whole mobile operating system, Android. And even people who use Apple rather than Android devices can use a lot of Google apps on them—Google Earth, Drive, Hangouts, Translate, Blogger or even, yes, Google (which exists only to serve as the company’s data gathering tool). Hence its move to unify sign-in across them.
This change affects only Apple users who have upgraded to iOS 7, the latest version—but that’s 85% of iOS devices. They no longer have the ability to remain anonymous as they watch videos on YouTube or navigate their cities using Google Maps.
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